Monday 16 May 2011

WE COME IN PEACE. my design brief.

Over the last few weeks NASA (a company whom produces and carry's out all of the scientific space projects such as the moon landing) has been trying to come up with an effective approach to the idea of communicating with aliens located inside the milky way but have been producing ineffective results. In result, they have contacted me and asked if I could create for them a series of pictographic messages that could display a simple greeting in which these life forms could recognize. 

We have been chosen to design this because we have the means and the ability to think outside of the box. Considering that these 'aliens' have no visual reference to anything homo sapian, we must speak to them using the general definitions of shapes and forms. These images are to be designed to confront the aliens with a non-threatening inviting and informative presence. The image has been advised to have a somewhat lack of colour unless necessary eg. (to create emphasis on a key part of the project) but otherwise shall consist of none but thick blacks and creamy whites. Currently Mendecco Designs is creating a similar logo for an independent group whom holds the same ideals and expectations as NASA and are in co-operation with the two projects. We have a deadline of 2 week due to this as the projects conflict and NASA has been strictly advised to use the more beneficial and effective pictograph.

Our audience is quite the unusual one as the normal groups of age and society can be referenced to stereotypical response, but the audience being that of the alien kind gives more of a spontaneous and perhaps falsely influenced approach. We have to take in all accounts of these alien life forms for example they mightn't be visually abled relying on scent and touch to navigate or they might be prone to aggressive behaviour and as such the image must be perfectly channelled to their temperament. Due to all of these unknown factors, we must approach a more moderate and less radical influence in accordance to our already considered knowledge of these life forms. 

The whole aim of this project is to greet whom ever might be out there and incite a friendly response whether they be intellectual or merely animalistic space inhabitants. In reference to these aims we are to create these pictographs to be as universally understandable as possible and to be unrelated to any human cultures or activities yet to show us to be a life form in relation to any other. In the long run the image is aimed to be a simple black and white 6 by 6 metre cube image that defines these aims and the purpose of this project.


(NASA's default template.)







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